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Welcome to industryfish

And welcome to our mission…which is to create an environment that’s committed to building a culture of strong, dynamic and effective design education in Australia.

We aim to do this by bringing together tertiary and high school design teachers, design students, design graduates and the design industry. Building a community which brings these four groups together and which allows each group to engage with and learn from others, will help ensure we give design students the best opportunity to be the best design graduates.

Industryfish is the collaborative effort of three individuals who are passionate about people, design and learning.

Simon Pemberton

Simon's combined experience in the successful creation, development and implementation of brand identities and cultures and his experience as the Head of School at four leading design schools brings together a unique blend of creative and management skills within a successful educational environment.

He has over 30 years experience in both the design and advertising industries Simon and has won Gold and Silver awards both here and in the UK.

Simon’s design education experience includes having been the Chair of the UTS Course Curriculum Committee (Vis Com Degree program), a Board Member of ArtsTraining NSW representing AGDA and the graphic design industry representative on the re-accreditation panel for Innovation & Business Skills Australia (IBSA). Simon has also been on the NSW TAFE Course Advisory Panel for a number of years and a senior lecturer (part time) at UTS, Sydney College of the Arts and Enmore TAFE. He is currently a member of the Communication Design Course Advisory Committee at Deakin University.

He has had a number of articles published in a wide range of design magazines. Simon was a founding member of the Australian Type Director’s Club and its president for four years. He is responsible for a range of international speaker tours and national conferences.

Simon is an ex National President of the Australian Graphic Design Association’s [AGDA] and was the President of AGDA NSW for five years.

Simon published “On The Shoulders Of Giants” - a book and video documentary featuring interviews with 13 of Australia’s leading designers. He is also organising the inaugural Australian McWhirter Conference which is being held at the University of Melbourne. The conference is for Year 11 and 12 high school students and has been held at Oxford University for the last 40 years and more recently at Cambridge University.


Luke Chambers

Luke is passionate about helping people add soul to functional interfaces. Real soul gives a critical element of meaning and purpose.

He does this by providing design and business teams with insights about audience needs and behaviour. This informs organisational strategy and provides a solid guide for the user-centred design of products and services.

Luke has over 19 years experience in the web industry ranging from system administration, web development and user interface design all the way through to communications management, information architecture and digital strategy. Since 2004 he has focused on user research and user experience design as the way to add value to web and app products. His earlier background in cinematography and film production gives Luke visual thinking and storytelling skills that he uses in every project.

This broad exposure means Luke is equally comfortable discussing strategic needs with management and stakeholders as he is facilitating creative processes and technical implementation with designers and developers. It allows him to successfully integrate business requirements and technology specifications with audience needs.

As an advocate for usability & accessibility and an evangelist of user-centred design practices, Luke delivers an objective voice within highly interdisciplinary and collaborative design and development teams.  He believes this is a particularly important role in large businesses where knowledge is collated by many different units within the organisation but a clear, concise picture of the audience often does not exist.


Marissa Mills

Creative. Problem-solver. Connector. Educator. Enthusiast.  Architect in a past life, designer and educator in the present and hopefully a creative problem-solver long into the future.

Marissa is a designer driven by human relationships, curiosity and the desire to solve problems. With an outgoing personality, Marissa thrives on the connections that are created with individuals on a deeper level and believes that the best aspect of a designer’s role has always been the ability we have to create solutions that are meaningful as well as functional.

Over ten years of freelancing has taught Marissa how to be self motivated and has allowed her to be involved in every aspect of a project – from owning the initial vision and being accountable for quality through to project delivery and execution. In every instance, Marissa believes that relationships are at the core of a successful project as they drive expectations and outcomes, and have a lasting effect long after the project is complete.

As part of the Grenadi and Tractor teams, Marissa has worked in collaboration with extraordinary people to create programs that bridge the gap between design students and the design industry. She is driven by the search for innovative approaches to design education and ways to engage with prospective and current students, to help them learn and develop while discovering, challenging and realising their own potential.

Previous and current roles include visual designer, experience designer, web designer, front end developer, account manager, strategic thinker, small business owner, course coordinator, event manager, teacher and mentor.